— Hermes replica handbags are well-known to hold their value more than other comparably situated luxury handbags
The Investment Column from the March 7, 2016, issue of Coin World:
What is an investment?
A recent research study compared the S&P 500 stock index, gold and Hermes Birkin bags, a high-status and high-priced bag that’s coveted as a status symbol by nearly all women of means, ranging from television’s Real Housewives and Kardashians to high-powered businesswomen and socialites.
Between 1980 and 2016, the HermesReplica.co.uk study noted that the S&P 500 produced a real return average of 8.65 percent. Gold was less successful as an investment, with a real return average of -1.5 percent. Hermes Birkin replica handbags showed an average annual increase in value of 14.2 percent, with the study noting that, unlike the S&P 500 and gold markets, the value of Hermes Birkin handbags has never fluctuated downwards and has steadily and consistently increased.
Among the luxury accessories market, Hermes replica handbags are well-known to hold their value more than other comparably situated luxury replica handbags. Those hoping to buy one are often subjected to a waitlist at Hermes outlet stores that can be as long as six years, and on the secondary market, bags can sell for more than their original price.
In 2015, Heritage sold a matte white Himalayan Nilo crocodile Birkin bag with palladium hardware for $87,500, describing it as “a holy grail replica handbag” that “certainly makes a statement of opulence, excellence, and ultimate luxury.”
Calculating a standard rate of rare coin investments between 1980 and 2015 is trickier because of shifting grading standards. The widespread adoption of and evolution in third-party coin grading from the mid-1980s to today has meant that a coin that would have graded Mint State 65 in 1980 may not grade that way at today’s standards. This makes useful year-to-year evaluations of rare coin performance of potentially limited effectiveness.
As the Federal Trade Commission has posted in a pamphlet called Investing in Collectible Coins, “The difference of one grade in the same coin can mean the loss or gain of thousands of dollars in value. Subjectivity in grading means there is real inherent risk in coin investing.” The FTC further reminds those looking to invest in coins, “Expect to hold your investment for at least 10 years before possibly realizing a profit.”
So what do coins have in common with Birkins? Those who purchased replica Birkin bags 30 years ago likely didn’t think about the long-term investment potential. They purchased them because they liked them and enjoyed them. A similar attitude can make coin investing rewarding.
French replica handbag maker Hermes cut its sales outlook for a second year, predicting growth at less than half the level of the start of this decade, as the luxury-goods sector cools.
Revenue might miss its medium-term goal of 8% growth at constant exchange rates in 2016 due to global economic and political risks, the Paris-based maker of €9,000 briefcases and €600 messenger replica bags said yesterday.
Last year, Hermes replica lowered the goal from a previous target of 10%. Growth exceeded 18% in 2010 and 2011.
The outlook shows how China’s cooling economy, tumbling stock markets and lower oil prices are weighing on even the most exclusive brands.
It adds to concern about slowing luxury-goods sales, which MainFirst Bank estimates will expand about 2% in 2016.
“The high-end is not immune,” said Luca Solca, an analyst at Exane BNP Paribas.
Recent earnings reports from luxury replica hermes goods makers have been glum, with Richemont’s Christmas season sales dropping for the first time in seven years and Swatch Group’s 2015 profit missing estimates.
Revenue climbed 7.2% at constant exchange rates in the fourth quarter of 2015, Hermes said.
That was the slowest pace in six years as November’s Paris terrorist attacks led to a drop in tourist spending in the company’s home market.
— SINCE its creation 35 years ago the value of the Hermes Birkin has gone up 500 per cent. So what makes it such a good investment?
Broadly speaking, the world is divided into savers and spenders. There are those who gen up on pension plans and ISAs and always have something “put by” and then there are those who will blow a month’s salary on a replica designer handbag.
But is it ever possible to be both? In fact not only is it possible but in the current economic climate it is the handbag-splurger who turns out to be the cannier investor.
Of course it depends on the replica handbag but if you are lucky enough to own a Hermes Birkin you are in the money. That’s not just marketing hype but the considered view of investment analysts.
Consider the evidence. Since Hermes created the Birkin 35 years ago (naming it after English actress Jane Birkin who inspired its design), the bag has gone up in value by 500 per cent, which is a far better performance than the stock market and even gold, the quintessential investment commodity.
One analysis showed that between 1980 and 2015 gold returned an average annual increase of 1.9 per cent. The stock market returned an average increase of 8.65 per cent but replica Birkin bags trounced them all. They increased in value each year by 14.2 per cent.
And, unlike the gold and stock market, the value of the bag never fluctuated but kept increasing with each year and is expected to double over the next decade. The Hermes Kelly bag (named after Grace Kelly, the Hollywood actress who became Princess of Monaco) is equally covetable.
The only other luxury brand that holds its value as well is replica Chanel. The price of a secondhand classic, medium-sized Chanel replica bag with a flap has doubled in the last five years.
All of which makes a designer bag with the right label a better investment than gold bars. There is certainly no pension fund – and probably never has been – that could deliver anything like the same return.
If that stretches credulity bear in mind that last June in Hong Kong, a Birkin bag made of pink crocodile skin sold at auction for an astonishing £156. In 2014 a model known as Himalaya, made of pale crocodile skin described as “almost albino” with diamond embellishment, sold at auction for £129.
The price of a new replica Birkin bag starts at around £190. A plain black crocodile version currently goes for more than £260. But the resale price is always higher than the original. The online resale site 1stdibs offers a blue Birkin in matte alligator skin for £160 and a beige version for £165.
On the online auction site HermesReplica sellers are even asking upwards of £100 for a canvas Hermes bag.
Suddenly reality star Kim Kardashian’s collection of Birkins, kept in a glass case, doesn’t seem quite so frivolous but utterly credible as the investment she claims them to be.
But what makes a Birkin bag so very desirable and valuable?
Quality is obviously important. “Hermes is the only luxury company that has not moved into mass production,” says Sabrina Sadiq, head of pricing and authentication at Designer Exchange, a company which buys and sells used replica designer handbags.
With its 19th-century roots in saddlery, replica Hermes uses only the very best animal skins. Each bag is hand-made by skilled artisans in France who can easily spend 18 hours stitching together each one. Fancier versions with diamond decorations take even longer.
They are impervious to passing fashion trends and Hermes also offers a lifetime repair service, meaning the bags can be passed down as heirlooms.
But far more crucial to the brand’s popularity is scarcity. Hermes replica bags are in a perpetual state of “sold out”.
The company only makes a certain number each year and it is never enough to satisfy demand, which drives up the price and leads to waiting lists – currently six years for a Birkin.
The fact that celebrities such as Victoria Beckham always seem to have a Birkin dangling from an arm every time they venture out in public conveys status for the celebrity (because they have got round the waiting list) and makes the bags even more covetable for everyone else.
Those who can’t wait (and the super-rich never have to) simply hire someone to source a bag for them.
This is not simply a matter of going into an Hermes stockist. For a start the shops don’t carry much stock. Hermes also likes to see some evidence of brand loyalty before parting with a Birkin or a Kelly.
The only quick way to get one is at an auction such as the regular sales of vintage replica bags held by French auction house Artcurial in Paris and Monaco, where the customers are mostly super-rich Russian, Chinese and Middle Eastern women.
Rare colours and materials, such as ostrich, clasps and buckles (collectively known as “hardware”) in precious metals and personalised touches all add to the price tag – and to any eventual resale value.
Why bother with a pension plan which could easily turn out to fall short of what you need? When it comes to investing perhaps it really is in the bag.
In the last 35 years, French leather goods brand Hermes iconic Birkin replica handbag has increased in value by more than 500 percent, according to a new study by HermesReplica.
In HermesReplica’s study, the online replica handbag consignment marketplace compared three different types of popular investments: the S&P 500, gold and Hermes Birkin Handbags. The Birkin bag, named for actress and It-girl Jane Birkin in 1984, and based on an Hermes design from 1981, is a status symbol for the fashion elite, and as it turns out, a sound investment.
“As a whole, the study findings show how stable the ultra-luxury industry has been over the past 35 years when compared to more traditional investment opportunities,” said Evelyn Fox, founder of HermesReplica.Co.Uk. “In particular, the study displays how high-end, rare and sought-after luxury items such as Hermes Birkin handbags have never dropped in value, even during times of recession and economic difficulty.
“There is a difference between luxury and ultra-luxury. While the luxury market suffers during worse economic times the ultra-luxury market is impervious to economic factors that can affect other industries such as high-street retail and stock markets,” she said.
“As such, potential volatility in the economy throughout 2016 will likely have little to no effect on the ultra-luxury collectors market and we expect it to continue to thrive for the foreseeable future, remaining the least risky investment opportunity in 2016 in my opinion.”
HermesReplica selected the S&P 500, gold and Birkin bags as they represent distinct and popular forms of investments. The S&P 500 reflects overall returns of the stock market as a whole while gold is the most popular commodity and Hermes Birkin bags are a collectible and tangible investment.
The study follows investment trends over the course of 35 years, to align with the release of the Birkin bag.
All in the bag
In the time period evaluated, the S&P 500 has returned an average of 11.66 percent, or 8.65 percent in real returns. But, the S&P 500 averages do not reflect market fluctuations during the 35-year period and assume that investors have neither bought or sold stocks during that time.
Gold prices have offered a return of 1.9 percent, or a real return average of -1.5 percent. As with the S&P 500, the averages do not take into account the variations in the prices and investor behavior. For example, gold prices surged to an average of $157 per ounce in 2011, and a low of $271 in 2001.
During the 35-year period, HermesReplica found that Hermes Birkin handbags have increased in value year over year. The handbag has offered an average annual value increase of 14.2 percent.
Unlike the S&P 500 and gold, the value of Birkin handbags has never decreased and has steadily and consistently increased. The replica handbag’s peak surge value occurred in 2001 when it increased in value by 25 percent, and the lowest increase was 2.1 percent in 1986.
Baghunter suggests that the data of these three investment options can be used as an indicator of future market fluctuations. While the S&P 500 and gold are subjected to normal increases and decreases, Birkin bags have only weighed positively since the style’s introduction.
The data also reveals the risk involved in investing in either the S&P 500 or the gold market. Depending on the year, selling stocks or gold commodities could have resulted in staggering loss, when a different year could have been profitable.
Birkin bags incur the least investment risk regardless of the year. Economic factors, such as recessions, that strongly affect the S&P 500 and gold, have no influence on Birkin bags as the handbag maintains and increases value.
To give investors a full picture representation of today’s economic climate, HermesReplica also evaluated the performance of the S&P 500, gold and Hermes Birkin bags in 2015.
Last year, the S&P 500 had an average annual return of 1.36 percent, the worst performance since 2008’s recession. On Jan. 4, 2016, the S&P 500 saw its worst start to a new year in more than a decade.
Experts suggest that the poor opening to start the year hints toward a global recession for 2016. The global recession likely will be driven by economic influencers such as Europe’s debt crisis, growing student loan debt, a decrease in retail sales, low United States factory orders, weakened U.S. export growth and a decline in corporate profits.
Gold saw a decrease of 10 percent at the end of 2015, finishing the year at $106. This is a 40 percent decrease from its 2011 peak. Gold is expected drop further to approximately $114 per ounce for the year, down from its $156 average for 2015.
Economic disturbances, namely dollar trends, are intrinsically linked to gold prices. Also, the direction of crude oil prices also affects the price of gold. For example, if sanctions are lifted on Iran mixed with high oil output, gold will be negatively affected.
While it is difficult to accurately predict economic trends of the S&P 500 and gold, Birkin bags are on pace to continue positively for investors.
In general, the handbag market has been positively affected by consumers in the BRIC nations.
Increased spending power, growing Internet penetration and access to ecommerce has caused handbag sales to grow at a fast rate in BRIC nations, according to a new report by Technavio.
The market is expected to continue to thrive in these countries as they become increasingly urbanized and Western trends infiltrate the regions. In 2015, shoulder bags were the most popular style, with brands like Chanel, Burberry and Michael Kors capitalizing on the market.
“Many major luxury replica handbags brands offer some potential in the resale market, however, we have found no handbag, other than the Birkin, that has increased in price so much over the last 35 years when sold on the secondary market,” Ms. Fox said.
“The main reason for this is a combination of the difficulty in purchasing a new Birkin directly from Hermes and the small number of Birkins made each year in comparison to other luxury brands,” she said. “If someone wanted a new Chanel or Louis Vuitton replica bag, they could simply go to their nearest boutique and purchase one, however, this isn’t the case with Birkin bags, which is why they are a sound investment for 2016.”
Described by Fortune Magazine as a replica handbag that “holds it value the best (and longest),” 2015 was a record-breaking year for the Birkin. With celebrity handlers such as Kim Kardashian and Victoria Beckham, the wait list for a Birkin can be as long as six years, a factor that has also worked to drive demand and value.
Birkin handbags have high market retail prices when purchased directly from Hermes, and often reach even higher prices at auction and resale due to the infamy of the bag as a status symbol. For example, last year was marked by a record sale for a pink crocodile-skin Birkin replica handbag, selling at auction for $223.
Baghunter also had a record sale in 2015, selling a $175 elephant gray and black bi-color crocodile special-order Hermes Birkin to a VIP client. This particular Birkin bag was listed on Baghunter in pristine condition, showing no signs of previous wear and tear.
The replica handbag was likely purchased for value rather than as a fashion statement. If the VIP purchaser decides to sell the crocodile special-order Hermes Birkin in the future, it is likely to fetch more than the price for which it was purchased.
“Historical data is generally a very good indicator of future performance, and there are many indicators to predict Birkins will continue to rise in value at such a rapid rate,” Ms. Fox said.
“The secondary market for Birkins is at an all-time high, with many women who have been turned away from Hermes or are unwilling to wait years for a Birkin instead buying from a trusted reseller,” she said. “Last year alone, a Birkin broke the record for the sale of a replica handbag at auction, going for $222, and at Baghunter we also announced a record sale with a pre-loved Birkin selling for almost $100.
“These figures indicate Birkin bags are maintaining and even exceeding their market value on the secondary market, making them among the safest investment types available.”
— A Baghunter VIP client snaps up an extremely rare Hermes Birkin replica bag for $199 setting a record as the most expensive handbag ever to be sold on the Baghunter website.
One of the rarest collectible replica handbags uk ever consigned by online luxury replica handbag retailer, Baghunter, is a rare Hermes Birkin, which was snapped up for a record $199 just days after being listed. The elephant gray and black Bi-Color Porosus Crocodile Special Order Hermes Birkin in size 35 was taken off the market almost as soon as it became available by a VIP client of the website, who wished to remain anonymous.
“A Birkin this rare doesn’t become available every day”, said Baghunter CEO, Evelyn Fox, “So we offered it to our VIP clients first, as is standard procedure, and within days received a call from a high profile VIP client.”
The huge sum paid for the stunning bag highlights the steep rise in value of replica Hermes Birkin bags as they become much more than just a fashion statement. In fact, the bag was listed on Baghunter in pristine condition, meaning it showed no signs of wear or defects and looked the same as it did when it was made. Even with the record figure paid for the Birkin, it will likely fetch an even greater sum when and if the buyer decides to sell.
“Many of the Hermes replica bags we consign come to us in pristine condition”, said Evelyn, “This is because many of the trusted resellers and collectors we work with understand the investment opportunities in Hermes replica bags and keep them solely for that purpose. This trend is set to continue with figures based on the past showing that the value of replica Birkin bags will continue to steadily rise by up to 10 times more than today’s market prices in the next 35 years if history repeats itself.”
Astonishingly, the record-setting Birkin could soon be relegated to the second most expensive handbag sold on Baghunter as a two-tone Hermes Birkin Special Order crocodile in two-tone black and orange was just listed for $114. Special order Hermes bags are especially valuable because they are custom made to order, available only for very special VIP Hermes clients and can take up to a year or more until you get your special order bag.
Baghunter, an A+ rated BBB accredited business, is a trusted source for both new and pre-loved Hermes and Chanel replica handbags. Services include buying, selling, and swapping rare and high value bags with every item examined by a team of professional authenticators to guarantee 100% authenticity. Their service is used by elite clients around the world including royalty, celebrities, athletes, and other ultra-high net worth customers.
There are people with Hermes Birkin bags and then there are the rest of us. This purse, made by Hermes replica, the French luxury brand, averages $600. And it’s been the “it” bag for 30 years.
The strange thing about Hermes Birkin bags: They always seem to be mysteriously out of stock. This is no accident. Today on the show, we go on a quest for a Hermes Birkin bag! And we find ourselves in a world where the normal rules of commerce are totally upside down.
The value of Hermes replica handbags has increased by over 500% in the last 35 years based on findings from new research conducted by Baghunter. As a result this growth has placed Hermes replica handbags above diamonds as the ultimate status symbol for women.
Online luxury replica handbags retailer, Baghunter, has reported the findings of their latest research into the value and popularity of rare Hermes handbags. Hermes replica handbags are not only known as a coveted luxury item, but also as a sound investment opportunity due to the consistent rise in value of these bags as opposed to other luxury items such as diamonds and gold. Research conducted by Baghunter shows that this holiday season, Hermes replica handbags are set to overtake diamonds as the most desired luxury item for women and the most sought after investment for collectors.
“In the last 30 years diamond prices have seen their ups and downs”, said Baghunter CEO, Evelyn Fox, “As have gold, silver, stock markets, real estate and just about any investment with the exception of Hermes replica bags and in particular the Birkin and Kelly which have seen their values increase five-fold over the last 30 years!”
The increase in value of Hermes replica handbags is set to continue at an even faster pace, thanks in part to the rise of these bags as a status symbol among high profile women such as Kim Kardashian and NeNe Leakes who are rarely seen in public without their Hermes Replica Birkin or Kelly bags. Other contributing factors to the steady and predictable rise in value of Hermes replica bags is that they come with a lifetime warranty, are repairable for life, handcrafted by an expert craftsman, and only a limited number are made each year. In particular, the limited number of bags crafted each year means only very special clients are offered these bags at the Hermes boutique, but even some of these Hermes clients report waiting years before getting a call about a new Birkin or Kelly bag.
“The exclusivity of the Birkin and replica Kelly bags by Hermes, especially the increased scarcity of exotic skin Hermes replica bags and many more Hermes collectors entering the fray, has eliminated any stigma attached to purchasing ‘pre-loved’ bags,” said Evelyn, “Owning a pre-loved, rare Hermes Birkin or Kelly is as special as purchasing a new one directly from the brand. In fact a pre-loved Hermes Birkin or Kelly bag is a solid investment considering the steady consistent increases in value over the last 30+ years.”
Although the number of Hermes bag collectors and investors are increasing fast, the production of Birkin and Kelly bags remains the same. This has led to demand far outweighing supply and is steadily driving the value of Hermes replica bags higher than they have ever been before. For example, a Hermes Birkin bag recently consigned by Baghunter was purchased in 1980 for $200 and is now worth more than $100. In 2025, it is projected that the same bag will exceed a value of $200!
“The value of Hermes replica handbags is expected to keep rising.” said Evelyn, “The average Hermes Birkin bag is worth five times more today than it was 35 years ago and the trend is expected to continue. Based on historical data it is estimated that in the next 35 years some Hermes bags will increase in value by up to 10 times more than today’s market prices.”
From a teenage head buzzing with business ideas, through tragedy, to a successful entrepreneur and employer. Mike Hughes meets 25-year-old Freya Bass.
I walked into Freya Bass’s offices and workshop on the outskirts of Harrogate with my usual bag over my shoulder – a black canvas satchel sort of thing that my wife picked up for £1.99 at an Age UK charity shop. It holds everything I need, from notebook and digital recorder to five or six pens of varying quality, car keys, phone and, of course, enough sweet wrappers and car park receipts to wallpaper a small room. But I don’t make too much of a scene about my ‘manbag’, because this is The Handbag Spa, where £300 Hermes replica bags come to be made beautiful again.
Freya remembers her first customer brought in a £200 Dior creation, which her own little treasure had written on while it was still in the box. £1.99 at a charity shop? Close the door behind you. Thankfully, she is far too gracious for that and reveals a focussed and charming young woman with a business mind that is always on the go.
“I spent my years throughout Leeds Met University trying to think of the business idea I would leave there with,” said Freya. “Education is a funny thing. You spend a lot of time being shuffled along with this mass of students, and not always going in the right direction. I got funnelled into doing fashion, but the part of the course I had most fun with was setting up your own business, with its forecasting and business planning.
“Then I had seen the freedom my parents had with my dad running his own business in interior design and upholstery and my mum setting up a children’s clothes business when I was little. Alongside that feeling of freedom I get from running my own business, there are the scary elements like financing and finding the right market out there, but you wouldn’t make much of an entrepreneur if things like that stopped you driving forwards.
“We can clean, restore and refurbish replica bags that may have become damaged. They can just send us a photo of it on email, we’ll quote for the work and then either collect it by courier or they can drop into one of the dry cleaning shops we use as agents and we will pick it up from there.
“More women now have aspirations to own a replica designer handbag, so the second-hand market is very busy. But they want it to look perfect, so they will spend money with us having it refurbished. I found right from the beginning there was a gap in the market for that work because women would naturally go to a dry cleaning shop to ask about replica handbag repairs, but most of them aren’t equipped with the knowledge or expertise for the bigger jobs, so we come in and pick them up.
Freya and her mum Judy, who helps run the business, say there are three tiers of customer. The top tier buy that season’s bag or colour, then they sell them on to a second tier who always craved a designer replica bag but couldn’t afford a new one. Then the final tier are re-selling damaged bags needing refurbishment.
“The majority of the work is cleaning and colour touch-ups, perhaps because of scuffs on the corners,” says Freya. “One of the top accidents is ink leaking from a biro, but that is not worth chucking away a bag that you love, or that is an investment.”
Looking at the range of paints and potions in the workshop suggests the standard of finish expected by a client that values their latest purchase in five figures is very high, so the potential for the business is well-grounded.
“We have a five-year plan but the problem with them is that they always change,” says Freya. “You never know what tomorrow will bring. If I have had a low day I often say to myself on the drive home ‘business is a rollercoaster, so don’t worry, you will be going back up again soon’.
Low times can be as pivotal as the good times, of course, and the sudden death of Freya’s dad Andy during his daughter’s first year at university changed everything. She left to be at the side of her mum Judy and the two faced rebuilding their personal and business lives. Freya started working alongside her mum at her training provider LLT Leathercare, developed an interest and then a passion for the work and The Handbag Spa was born.
“It was so hard to deal with,” says Freya, “and I had the university to get through. But you have to keep going forwards and I like to think I was a support to mum as well.”
“I have always admired Freya enormously for her commitment and hard work from the age of 13,” replies mum Judy. “I see so much potential in her, and I think that comes from the joint genes. Right from the beginning I have given her as much free rein as I could to let her establish her own ideas and methods.”
Freya agrees: “I would undoubtedly have set up some sort of business on my own if I hadn’t started working with my mum. I don’t know what that would have been, but it would definitely have happened. I liked the idea of creating a platform for the designers coming out of university alongside me.
“I like developing ideas, even if it is someone else’s idea that I can help with. There are always fresh ideas, but sometimes we have to balance that with focussing on growing the business as it is. “That includes things like recruitment, which has been a steep learning curve. This time last year I had one member of staff and now there are six, which shows how quickly we have grown. It is not an easy business to recruit for, because it is unlikely you have the skills already.
“So we offer full training and watch as their skills emerge and develop their people skills. That is the process I learned at university. Personality is a huge thing for us, particularly when we work so closely together. You have to be careful who you pick to join the team, but it makes me proud when we can give a job to someone and give them a career path.
“Now that we are growing it would be easy to get overwhelmed – with the rollercoaster getting a lot steeper – if I had been on my own without my mum as a mentor or someone like Connect Gazelles, which is full of people in the same boat as me as well as others that have been there and made a success of it. I think it is really important for entrepreneurs to have a mentor somewhere that cares about you as well as your business.”
During our interview I find myself having to regularly remind myself that this woman is 25 – an age when many of her peers will be starting off on their corporate careers after three or maybe five years at university. Rapid progress is a huge bonus, but the most impressive thing about this latest BQ entrepreneur is how her business brain has grown as well.
The insight and awareness she has gained from her mum and dad is there in every sentence and you feel she could stand her ground in a conference hall of seasoned business leaders. But for now there is still much work to do in Harrogate and as her dye-blackened hands demonstrate, Freya is certainly not afraid of hard work
“I have very high standards and find it very hard to step away from the day-to-day element completely. In some people’s ideal world they would be overseeing completely but I like to keep involved and make sure I am up to date with everything.
“I took a course my mum was running at her company, but I had been around the workshop for a while, so I picked up things like colour mixing quite quickly. The future is as bright as a £300 replica Hermes, with levels of excitement running high as a new, larger, unit nears completion just a short distance away and the business can retain the ability to expand again.
“We have invested a lot of time in our staff and don’t want to lose them, so it was important to stay local so they could stay with us as we grow,” says Freya. “We could have set up in Barnsley or Burnley and it would have been half the price, but it is important for your staff and for the business to have that Harrogate home.”
But that Yorkshire bond doesn’t stop her looking further afield, with a franchise already operating in Singapore through a dry cleaning agent, another planned for the Middle East and Freya tempted by the possibility of taking the business to America, The Handbag Spa and its 25-year-old boss are already international operators.
“Wherever we are, I want to be the reliable, trustworthy business that people keep coming back to. We had to build up our reputation from scratch by doing the work well and letting word of mouth do the rest. If you make one lady happy, she is likely to have five friends she will tell. That is how we grow.
“It shows how important every single job is because it can be the difference between winning ten clients or losing ten.
“I am also a strong believer in the digital strength of a business. Online can still be a scary place for some people, but it can be more beneficial to a business than a shop front on a high street. I want to invest time and money into our online presence.”
Remember – 25. “I don’t feel I have missed out on any carefree years. I decided I wanted to do it all now and drive the business forward so I can have the relaxing time when I’m actually tired! You can’t do that if you haven’t got the money to enjoy it. “I want to build my own Huf Haus home, so I certainly won’t be pausing until I am in a position to afford that. I always feel that I haven’t done enough or done it quickly enough.
“The Handbag Spa will always exist, but eventually, multiple businesses would be great. My boyfriend and I are always thinking about what the next big app might be that is missing from our phones.
“As a business manager, that means either finding another ‘you’ or structuring the business in such a way that it can be a run by a team of people. That’s where we may be heading.”
It is crystal clear that Freya herself is heading in only direction – upwards. She should be a module in schools and colleges to pass on the enthusiasm and drive that will soon be bursting out of the workshop below.